Shopping on Facebook
Problem:
In 2018 Facebook faced increased scrutiny for its practices surrounding user tracking. As a result, the company began losing the ability to connect, or attribute, the viewing/impression of an ad on Facebook to the later purchasing of that product offsite. This project solved that problem by bringing the purchase/shopping experience directly into the Facebook app.
Goal:
User: Encourage the purchase of products directly on the Facebook app – without having to leave the app – by meeting user needs for an e-commerce shopping experience. Specifically, this meant the design of product-detail pages, customer reviews, cross-selling opportunities, checkout, payments, order history, receipt management, and shipping updates.
Meta: Create a successful e-commerce platform that builds on the efficacy of Facebook ads.
Meta: Create a successful e-commerce platform that builds on the efficacy of Facebook ads.
Solution:
Design a purchase and checkout flow that integrates into the existing Facebook ads experience. Design features that are tablestakes for an e-commerce experience and lead to increased purchase activity, for example, ratings and reviews.
Demo Video of Shopping experience
Demo video of interactive ratings/review creator
Results:
This was an initial test and proof of concept for shopping on Facebook. Three years later Facebook would launch an entire shopping ecosystem on the shopping tab.
This was an initial test and proof of concept for shopping on Facebook. Three years later Facebook would launch an entire shopping ecosystem on the shopping tab.
To learn more about this project and see the details of my design process, please contact me here.
